Inside KiKuMu, the Estonian festival taking on algorithms, VIP culture and bad taste
In a forested corner of northern Estonia, Indrek Kasela is building a festival without VIPs, algorithms or corporate gloss, where cinema, art and music are treated not as entertainment, but as a way of making life feel larger.
There are festivals, and then there is KiKuMu. For Indrek Kasela, the entrepreneur, art patron, cinema owner and now festival organiser behind it, the difference is not a matter of branding but of intent.
What he has built in northern Estonia, now returning for its second edition, is less a conventional festival than a giant salon in the woods: a place where artists share equal billing, no one wears a VIP wristband and the point is not simply to entertain, but to send people home charged with energy and ideas.
Continue reading Inside KiKuMu, the Estonian festival taking on algorithms, VIP culture and bad taste at Estonian World.
7/6/2026 5:08:33 AM